What Entrepreneurs Must Do
Entrepreneurship is not just about chasing profits; it is a discipline guided by principles. Multiple great scholars have explained what entrepreneurs must do, whether they like it or not:

1. Peter F. Drucker – emphasized that entrepreneurs must search for change, respond to it, and exploit it as an opportunity. Change is not optional; it is a duty.

2. Joseph Schumpeter – described entrepreneurs as “innovators” who must disrupt old ways and create new solutions. Innovation is a responsibility, not a choice.

3. Howard Stevenson (Harvard Business School) – defined entrepreneurship as “the pursuit of opportunity beyond resources currently controlled.” This means entrepreneurs must take bold steps even when resources are limited.

4. Jean-Baptiste Say – one of the earliest economists on entrepreneurship, argued that entrepreneurs must combine resources, create value, and bear risks. Risk-bearing is compulsory in business.



Therefore, whether they like it or not, entrepreneurs must:

Accept and manage risks

Keep learning and adapting

Solve problems through innovation

Manage people and resources wisely

Work with resilience and vision

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ENTREPRENEURS GUIDE.

Any entrepreneur or businessman needs to have
the courage to travel to unexplored paths that will lead to success. What is that unexplored path that will give you a route to success? This means that success will come to those who convert the inconveniences of people into gateways of business opportunities. An entrepreneur is required to find a quality problem that he is passionate about and drive toward a quality solution. According to management expert Professor C.K. Prahalad, the real source of market promise is not the wealthy few. Have you heard about this? The real source of market promise is not the wealthy few in the developing world or even in emerging middle-income countries. It is the billions of aspiring poor who are joining the market economy in the first place.

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